Mary Tinsley, President
Mary is the Founder of Tinsley Wealth Management. Launched in 2024, her Securities and Advisory services offered through LPL Financial (a registered investment advisor Member FINRA/SIPC), is dedicated to always seeking the best possible path to serve her clients. 2026 marks her 15th year in the financial services industry and her 13th year as a licensed Financial Advisor. Her life mantra has long been “Making a difference in the lives of others”, whether that be in her day-to-day client work or her non-profit passions. In this pursuit she has dedicated years of service to non-profit boards to include the Greater Fort Walton Beach Chamber of Commerce Board of Directors, The Emerald Coast Science Center Board of Directors, The Emerald Coast Foundation Board of Directors, and the Arc of the Emerald Coast Board of Directors.
Originally from Pensacola, FL, she graduated from the University of West Florida in 2003. After marrying her husband Kent Tinsley in 2006, she moved to Fort Walton Beach. They have spent the last 20 years growing their family’s roots in this community. Mary and Kent are very proud of their two sons, William and Brooks. William is in his Freshman/Sophomore year, studying Business at the University of West Florida; while his little brother Brooks is in his final year at Liza Jackson Preparatory School and will join the ranks of high schoolers at Fort Walton Beach High School in Fall 2026.
Mary joined Impact100 of Northwest Florida in 2018 in support of her dear friend (2018 Board Of Directors President) Lisa Jo Spencer. She spent time serving on the Impact100 NWF Grants Committee before being asked to join the Board of Directors in 2020.
- 2025 - Vice President, Finance Committee Chair, Annual Meeting Committee Chair, Global Conference Committee Member
- 2024 - Grants Committee Chair
- 2023 - Grants Committee Co-Chair with Joni Wallace (2024/2025 Board of Directors President)
- 2020-2024 - Grants Committee
Diane Fraser, Vice President & Annual Meeting Chair
Diane Fraser is a self-proclaimed science nerd. Her BA in chemistry and her MS in forensic science have served her well as the director of the Emerald Coast Science Center and adjunct professor at University of West Florida.
She resides in Fort Walton Beach with her husband Kevin. They enjoy visiting their daughters in Panama City and Denver, boating and staying active.
She shares her time with other non-profits that support women’s issues and education including Okaloosa County Commission on the Status of Women, Women United, Junior League of the Emerald Coast, 100+ Women Who Care and the Okaloosa Public School Foundation.
She’s been a member of Impact 100 for 8 years. As a grant recipient, she understands the power of Impact 100 to transform our community through support of local non-profits.
Jami Searle, Treasurer
Jami Searle is the Market President for Cadence Bank covering Pensacola to Destin, FL. She has over 20 years of banking experience and came to Cadence Bank, previously BancorpSouth, through their acquisition of Summit Bank in 2019.
Ms. Searle earned a bachelor's degree in Business Administration - Finance and Management from Tabor College in Hillsboro, KS, then earned her Series 7 License, NASD Series 63 License and Kansas Insurance License (no longer active). She is a graduate of the Florida School of Banking at the University of Florida where she received the Dr. C. Arnold Matthews Honor Graduate Award. She also completed the Graduate School of Banking program at Louisiana State University.
Community Involvement includes currently serving on boards for Community Solutions of the Emerald Coast, Healthy Start of Okaloosa and Walton Counties, and in various leadership roles as a member of Trinity United Methodist Church. She has also been active with the Greater Fort Walton Beach Chamber of Commerce and PATHS at Liza Jackson Preparatory School.
Jami is married to Tyler Searle, and they have two beautiful kids; Kellen and Kate. They enjoy travelling together as a family
Yavontka Martin, Assistant Treasurer
Yavontka Boose-Martin is a dedicated attorney and community leader with more than 20 years of service to our nation, where she helped guide major programs with integrity, clarity, and heart.
A native of Virginia, Yavontka graduated from Marymount University (B.A.) and The Columbus School of Law, Catholic University of America (J.D). She served 12 years active duty in the Air Force JAG Corps, before separating and joining civil service. She and her husband relocated to Valparaiso FL in 2017. They have 2 adult daughters and an energetic Lagotto Romagnolo, Galileo.
In 2025, Yavontka career-pivoted from Chief of Acquisition Law at Eglin AFB to pursue an Executive MBA degree at Crummer Graduate School of Business, Rollins College. Beyond her professional pursuits, Yavontka is deeply committed to giving back, serving through Kiwanis, Impact100, her local youth ministry, and as a community leader. She joined Impact100 in 2025 and served on the Financial Review Committee. A woman of faith, service, and purpose, she believes in uplifting others and leaving every place better than she found it.
Crystal Hillenburg, Secretary
Real Estate Leader & Emerald Coast Entrepreneur: Crystal Hillenburg is a highly successful and dedicated realtor with 25 years of experience, bringing a wealth of market knowledge and proven results to every transaction.
Crystal has always been a creative, and that outlet is most visibly seen through her exceptional design work in all the real estate projects she has been a part of. This design sensibility adds a unique and valuable edge to her property endeavors.
A true entrepreneur, Crystal is also the proud Franchise Owner of BeachWorx in Fort Walton Beach, an innovative coworking space designed to foster community and productivity for local professionals.
Life on the Emerald Coast: Originally from Bloomington IN, (the home of Indiana University), Crystal and her husband fell in love with the Emerald Coast and has called it home since 2014. Crystal has a passion for revitalizing properties and, together with her husband Brandon Hillenburg, has successfully flipped multiple houses in both the Midwest and the South.
Off the clock, family is everything. Crystal and Brandon have been happily married for 23 years and are proud parents to two daughters, Addison and Alexis, who are both currently attending Northwest Florida.
On Saturdays in the fall, you can find the Hillenburg family cheering on the UGA football team, and for the last two years, excitedly rooting for Indiana football.
Joni Wallace, Past President
Joni Wallace is a Colorado native and graduate of University of Colorado, Colorado Springs. She moved to Niceville, Florida in 2013 for what was her husband’s last Air Force assignment.
As a military spouse moving around the country, Joni had the opportunity to lead multiple volunteer organizations and activities supporting military families, local schools and booster clubs. Once her husband retired from the Air Force, Joni wanted to stay involved in the local community but in a different way from what she’d known as a military spouse. She served as the first Board President of a local non-profit that is a past recipient of an Impact100 NWF grant and is still involved in the organization in various ways.
It has always been important to Joni to do what she could with the time she was given in each place she called home, and she was excited to join Impact100 NWF in 2020 and be part of the difference it’s making in the community. Since becoming a member, she has served on various Focus Area Committees, as Grant Committee Co-Chair and as Vice President. She considered it an honor to serve as the Impact100 NWF President for 2024-2025 and is excited to remain as Past President where she can serve as cheerleader of the board.
Michelle Anchors, Founding Board Member
Michelle Anchors is a founding board member of IMPACT 100 and served as its first president in 2012. She is a multi-generation native of Okaloosa County, and proud to have grown up in the area and attended some of the best public schools in the state. Michelle enjoys open water swimming, practicing yoga, and is struggling to learn the cello. She is a partner with the law firm of AnchorsGordon, and primarily serves as a mediator, facilitating the resolution of civil disputes. She is a member of St. Simon’s on the Sound Episcopal Church.
Carol Merkle, Membership
Carol Merkle was born in Valparaiso, Florida in a 7-bed hospital, but left the area as a small child, to grow up in Huntsville, Alabama. In 1985, the emerald coast drew her back and she returned in 1985 to set up a dental practice with her husband Art. After doing root canals for 36 years, she has retired and truly misses her wonderful patients and staff but now enjoys the freedom to travel and pursue other interests.
Carol has been an Impact100 member since 2013 and has met many amazing women in our two-county area who are committed to the Impact mission. She has previously served on the board of directors as co-chair of Community Engagement. She has also co-chaired a grant review committee for the past three years and is passionate about expanding our membership to enable us to award more grants to deserving non-profits. So she is delighted to rejoin the board to focus on membership.
Belinda Muir, Membership
Belinda came to the area as an Air Force dependent in 1972. After college, the decision to return to the area was easy, due to love of the area and nearby family. She soon met her husband, Nick, and they raised two children. After 43 years working as a RN, the last 26 years in the specialty of Oncology, she retired. She now enjoys the time with family, friends, and her dogs. Also, anytime she can spend being active, in the outdoors.
Belinda has been an Impact 100 member since 2014. Due to her work schedule, she was not able to participate as much as she would have liked. Since retiring, she has served on three grant committees. She has loved meeting all of the dedicated women, sharing a common goal, of giving back to the community. She is very excited to join the board and work towards expanding the membership of this exceptional organization.
Kelley Joneson, Membership
Kelley Joneson is a Florida native who has spent most of her life in the Panhandle. A graduate of Niceville High School and Northwest Florida State College, she feels a strong connection to the local community and the people who make it special. Kelley owned a local business for ten years and now assists her husband in running his boat repair business. She lives in Freeport with her husband, Chad, and their two rescue dogs.
In her free time, she enjoys traveling, boating, and playing board games, especially with family and friends. Lately, she loves any chance she gets to visit their granddaughter.
Kelley joined Impact100 in 2024 and has served on a focus area committee since joining. She currently serves as a liaison to a recent grant recipient and enjoys learning more about community needs while collaborating with other members. Kelley is excited to stay involved, grow within the organization, and help support Impact100’s mission alongside the membership committee and board.
Georgia Henderson, Communications & Marketing
Born and raised in Fort Walton Beach, Georgia is a true Emerald Coast Native. After graduating from Choctawhatchee High School, Georgia attended Auburn University and received her bachelor’s degree in Education. She was very involved in student government activities and her sorority, serving as President. She then moved back to Fort Walton Beach and taught for several years at Bruner Middle School – primarily math, science, and technology classes.
Georgia first begin her career in Real Estate in 2016, and is now the Broker/ Owner of a local Real Estate brokerage, Gulfside Haven. She truly enjoys serving others and helping them with all of their real estate needs, ranging from first time homebuyers, military relocations, to investment purchases. Georgia treasures her family and spending time with her husband Nathaniel and their three elementary aged kids – whether on the water, the baseball field, the tennis court, or in the dance studio.
Joining Impact100 in 2020, Georgia has served on the Education Grant Review Committee, Events Committee, and has been the Annual Meeting Co Chair. Georgia also serves the area through many service projects through nonprofit organizations and is involved at her church and as well as at Liza Jackson Preparatory School – where she was thee parent organization President. Georgia is excited to serve on Board for Impact100 and help our membership grow and flourish as we partner together to make a difference in our community!
Alicia Noble, Social Media/Graphics
Alicia is a lifelong Northwest Florida local, growing up in Niceville before settling in DeFuniak Springs with her husband, whom she’s been with since she was sixteen. Married in 2019, they are now proud parents of three young children—Declan, Evelyn, and August—and are deeply rooted in the community they call home.
Alicia has built her career in creative communications, working as a writer, social media manager, and graphic designer across multiple industries. She serves as a writer & designer for VIP Destin, VIP 30A, and Boat South magazines, and works full-time in marketing and design for an advertising agency based in Orange Beach, Alabama.
Alicia joined Impact100 Northwest Florida in 2024, and quickly realized how vital the organization is to the community. She is honored to contribute her time and skills to help strengthen the region for current and future generations!
Becky McCoy, Tech/Website
Deborah Busby, Tech/Website
Deborah Busby has lived in the Fort Walton Beach area for the past 47 years with a few exceptions. She moved here with family when her father was assigned to Hurlburt AFB, and proudly graduated from Choctawhatchee High School. While in college, she met and married the love of her life. They enjoyed the local area as they raised a family, while Deborah completed a master’s degree and continued her career. She retired in 2020 as an Air Force Civilian working at Eglin AFB as an Operations Research Analyst.
Deborah stays busy with her husband & family, playing with grandkids, and volunteering at the Salvation Army. Her hobbies include lace making, sewing, crafts, gardening, cooking, Pilates, and yoga. She joined Impact100 in 2022 and enjoyed working on the Family Grant Review Committee, served as 2023 co-chair for Family, and is looking forward to supporting the organization as a board member.
Allie Noah, Grants
Allie was born to an Air Force family and has called Northwest Florida home off and on her entire life. She graduated high school in Pinehurst, North Carolina and attended college in Valdosta, Georgia. In 2009, she graduated with her Bachelor's Degree from Valdosta State University in Communications with an emphasis in Public Relations. In 2011, she graduated with her Master's Degree in Public Administration, also from VSU. Allie has worked in the past for Children in Crisis as the Development Director and currently sits on their Board of Directors.
Currently, Allie is enjoying staying home, chasing around her busy four year old, Rhett. She resides in Freeport with her husband, Robin, Rhett and labs, Emma and Nash.
Allie joined Impact 100 in 2023, wanting to serve her community in a greater way. She is excited to be involved on a greater scale as a member of the Board of Directors.
Suzy Smith, Grants
Suzy Smith, a Colorado native and a graduate of the University of Colorado/Boulder, spent most of her adult life in Atlanta, GA where she was a top luxury real estate agent and a mom. She was actively involved in numerous nonprofits, including leadership roles with the Junior League of Atlanta, the Atlanta Symphony Associates, Ronald McDonald Charities and more. With a proven track record in sales and marketing, Suzy has brought organizational efficiencies to every role she had had.
Since 2007, Suzy and her husband, Ed, have called Sandestin a home away from home. It took five moves and three home renovations for them to get here to call it their full-time home and they haven’t looked back. Giving back to every community they have lived has been a priority and Impact 100 is the perfect opportunity to give back here. Suzy’s prior roles on both the Health and Wellness and Family grant committees were eye opening to demonstrate the vast needs in our community. She looks forward to a great year ahead on the Grant Review committee.
Denise Greene, Member at Large
Denise Greene spent more than 25 years in the financial services industry before parlaying her expertise and her love of homes and real estate into a successful career as a global real estate advisor. After years of vacationing in northwest Florida, she and her husband, Kevin, moved with their (now grown) children from Boston to the beach in 2006.
Originally from Wisconsin, Denise attended the University of Minnesota for her undergraduate studies. Her career in finance took her across the country from Minneapolis to San Francisco to Boston, but at 50, she began seeking a profession that aligned with her family’s coastal lifestyle rather than the demands of big-city travel. Real estate became the perfect fit.
Since becoming a Realtor in 2012, Denise has developed extensive knowledge of the Destin, Santa Rosa Beach, and 30A markets. She has a special affinity for Sandestin Golf & Beach Resort, an area her family fell in love with long before they became full-time residents.